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Download China Data Backup System Market Development Research Report\u0026nbsp;

Chapter 1 China's Data Backup System Industry Overview

Section 1 Product Definition

A data backup system is a hardware and software resource that copies all or part of a data collection from an application host's hard disk or array to another storage medium in order to prevent the system from losing data due to a civilized person's mistake or system failure. Therefore, the data backup system generally consists of the following three parts:

(1) The tape drive that performed the backup

The quality and performance of the tape drive are critical throughout the backup process, and it is the key to the ability to perform high-speed, high-quality backups.

(2) Media for storing backup data

Medium is the load of data, its quality must be guaranteed, and the quality of the medium that is not used is undoubtedly risking with its own data.

(3) Control backup software

Excellent backup software includes special functions such as accelerated backup, automatic civilized work, disaster recovery, etc. It is very important for safe and effective data backup.

As an important part of the storage area, the data backup system cannot be ignored in its role and role in the storage system. For a complete IT system, backup work is an essential part of it. Its significance is not only to prevent the destruction of accidents, but also the best way to save and archive historical data. In other words, even if the system is working properly and there is no data loss or destruction, the backup work still has great significance, such as the possibility of querying, statistics and analysis of historical data, and archiving of important information.

Section II Basic Features of the Market

1, the rapid development of the market

In recent years, with the rapid development of the SaaS market, the explosive growth of the online storage market has been directly driven. Data shows that the market growth rate of data security products before 2009 will exceed 54%, while 36.3% of the companies surveyed also stated that improving data availability and data security will be the top priority. Huge market demand has led to the entry of manufacturers of all sizes and has promoted the rapid development of the market.

2. Large differences in company size

Although China's data backup system enterprises have a short development time, from the perspective of enterprises that provide data backup systems on the current market, large-scale and large-scale enterprises have registered capital of tens of millions, and a group of enterprises has formed. The registered capital of small-scale enterprises is only 1-20000. It can be seen that the data backup system market has formed two levels of differentiation.

3. The industrial chain is perfect and the market has good prospects for development

China has a complete industrial economic chain and has a good talent base and cost advantage. In addition, the data backup system is also a huge emerging market with the greatest potential. Although the high-end industries such as finance and telecommunications are basically saturated with data backup system requirements, other domestic industries and a large number of small and medium-sized enterprises are also The demand has just started and the market has huge capacity.

Section III Product Category

There are many ways to classify data backup systems. According to different classification methods, they can be divided into the following categories:

1. According to backup technology, data backup system can be divided into disk mirror data backup system, network disk storage mirroring data backup system, dual-system hot backup data backup system, cluster operation data backup system, data backup + incremental data backup system.

2. According to the backup type, the data backup system can be divided into a full backup data backup system, an incremental backup data backup system, a differential backup data backup system, and a consolidated backup data backup system.

3. According to the model, the data backup system can be divided into a direct connection storage data backup system, a network connection storage data backup system, and a storage area network data backup system.

Data backup system classification

Chapter II Overview of Data Backup System Market Development

Section 1 Overview of International Market Development

I. Analysis of the international status quo

As the user environment continues to change, corporate data is growing at an explosive scale. In 2007, the information volume of the digital universe reached 281 billion GB. By 2011, it will reach 1.8 trillion GB. Compared with 2006, the scale of the digital universe has increased by 10 times, and the data growth rate is very alarming.

The core of data backup is database backup. At present, popular databases such as Oracle, Sybase, and MS-SQL all have their own database backup tools, but they cannot implement automatic backup, and they can only back up data to tape drives or hard disks. Cannot drive automatic loading devices such as tape libraries. Therefore, using the backup tools of the database itself is far from the requirements of the customers, and the automatic backup software of the tape library hardware product with automatic loading function and the online backup function of the database must be adopted.

At present, there are a variety of popular network data backup system solutions in the world, such as Legato NetWorker, CA ARCserve, HP OpenView Omniback II, IBM ADSM, and Veritas NetBackup. They all have functions such as automatic scheduled backup management, automatic backup media management, and online database backup management. Among them, Legato, Veritas and CA are independent software developers, focusing on support for various civilized systems and database platforms, while HP and IBM are more focused on supporting the company's hardware/software products.

II. Overview of major countries and regions

1, United States

At present, the developed countries led by the United States attach great importance to data storage backup technology, and make full use of it, and the connection between servers and tape drives has reached more than 60%.

Legato and Veritas are companies specializing in the development of enterprise data security management software in the United States. They are able to provide automatic backup management of cross-platform network data. They can implement distributed processing, centralized management, backup machine group management, and backup media group management. Backup data classification, group management, and automatic reuse of backup media, and other functions, the backup data can be restored on demand on each backup client. It can also be cross-recovered by the user's authority on the same platform, and the backup civilized person can use the centralized automatic execution or manual execution. Therefore, for systems that span multiple platforms and multiple services, consider VERITAS or Legato.

2, Asia

In 2009, the three major issues that SMEs in Asia-Pacific and Japan were concerned with were viruses, data destruction, and loss of confidential information due to the use of USB and other devices. 52% of SMEs in the region have had information leakage incidents, and the risk of repeated disclosure of information is much higher than in other parts of the world. However, the use of basic security measures in the region is very low. 56% of SMEs have not yet deployed endpoint security solutions, and 53% of SMEs do not deploy desktop backup and recovery solutions.

In terms of storage, 70% of SMEs in Asia Pacific and Japan are particularly concerned about data backup and recovery, followed by disaster recovery planning and strategy (64%) and data and e-mail archiving (56%). However, 45% of companies still have a backup every week or longer.

3, mainland China

58% of Chinese SMEs plan to increase IT security in the future and increase their storage expenses

82% of SMEs regard information security as the primary focus of attention, followed by data backup and recovery (78%) and cybersecurity (76%).

Section 2 Overview of Domestic Market Development

I. Analysis of the overall domestic market

In China, the data disaster recovery and assistance center currently used to resist disasters is extremely lacking, and it has become the biggest security issue in China's informatization construction. At present, the national informationization leading department clearly puts forward that data center disaster disaster backup is an important part of constructing China's information security guarantee system, and has formulated a series of development plans and application standards. Since then, China's data backup service market has rapidly increased. It is expected that the fastest-growing part of China's IT service market over the next five years will be the data backup service market for data disaster recovery services and business continuity services, with a compound annual growth rate of over 52%.

At present, less than 15% of servers in China have data backup devices, which means that data in more than 85% of servers is at risk of being completely destroyed at any time. And the vast majority of these 15% are financial, telecommunication, securities and other large enterprise areas or institutions. Most domestic SMEs have a relatively low awareness of data backup systems, and the data security measures taken are still in the stage of using anti-virus software and firewall to protect data. The protection means are single, and once the data is destroyed, it cannot be backed up. The company's business can not be carried out, which consumes most of the company's energy to take the data protection measures can only reduce the possibility of data loss of 10%.

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Research time: 2010-3-27

With the continuous improvement of data security awareness among SMEs, the market size of data backup systems and data backup services continues to expand. The largest and highest-ranking data disaster recovery and assistance center in China has started construction in the Beijing Economic and Technological Development Zone. Its construction signifies that China's emerging data backup service market has entered a new stage where socialization and market-oriented services are the mainstream. The China Gold Data System Co., Ltd., which invests in the construction of a data disaster recovery and support center in the Beijing Economic and Technological Development Zone, is currently the largest professional data disaster recovery and business continuity service provider in China.

In the next few years, China will build data center nodes in East China, South China, and Southwest China respectively, and build secondary nodes in key cities to form the largest professional data center disaster recovery service network in China, providing users with data center-based services. Disaster recovery outsourcing services and business process outsourcing services.

Second, the problems in the development of the domestic market

1, lack of independent research and development capabilities

With the rapid development of information technology, data and information are exploding, and traditional information systems with computing as their core are gradually turning to data as the core. As a data backup system for data storage, it has become a key equipment related to national informationization and information security. At present, the independent R\u0026D situation of China's data backup system products is still very serious. There is still a certain gap between the data backup technology and foreign countries. Therefore, it is imperative to vigorously develop the data backup system industry in China.

Therefore, during the "Eleventh Five-Year Plan" period, the Ministry of Science and Technology arranged major projects for "key technologies for mass storage systems" in the information technology field of the 863 program, combined with the implementation of technological innovation projects, and approved the strategic alliance for technological innovation in the storage industry as the first batch of 36 pilot units. One of the goals is to break through the core technologies of high-end storage systems, including data backup systems, and develop a world-class, high-level, high-performance, high-performance massive-scale networked storage system, which will be used in demonstration applications in key national departments to achieve data backup in China. Systems and other storage industries have historically spanned from technology dependence to independent innovation.

2. Foreign brands occupy an important market share

At present, the core key technologies of high-end data backup systems are monopolized by foreign data backup vendors, and key technologies such as high-end fiber controllers and multi-controller cooperation have yet to be broken. At the same time, in the core business systems of key national departments such as finance, telecommunications, and taxation, more than 95% of the data backup systems use foreign products, while domestic brands occupy a very small market share.

3. There are certain problems in the use and sales of domestic backup software

Foreign backup software makes it easier for foreign databases\u0026lt;http://database.ctocio.com.cn/\u0026gt; vendors to provide dedicated interfaces for backup data, while domestic backup software can only use data public interfaces to back up data, all The databases are all foreign products. The domestic backup software needs a foreign database to provide a dedicated backup interface, which requires a very high price, and also requires the support of foreign data vendors during the testing process. However, few large-scale test rooms in China can provide domestic backup software for testing. Even if they are, the costs incurred during the test are very high, which makes some domestic backup software vendors prohibitive.

The sales ratio of domestic data backup software accounts for about 30% of the total domestic market demand, but the transaction amount only accounts for 20% of the entire data backup software market. The difference of 10% among these lies in the scale of the project. If domestic backup software vendors can enhance product quality and promotion efforts to expand the storage service market for large companies such as finance, education, and government, then this 10% gap will not exist, and domestic backup software will be on the market. There will also be new breakthroughs in market share.

Chapter III Study on the Supply and Demand of China's Data Backup System Market in 2009

Section 1 Research on Demand Situation

In the Chinese market, as large as defense security, as well as personal privacy protection, the security of information has quickly come to the people with information explosion. And when the importance of backup security has been raised to constitute an important part of ensuring information security.

From the perspective of the application of data backup systems in various industries in the country, the informatization process in the fields of finance and telecommunications is relatively fast and has a high degree. At present, most of foreign companies such as EMC, Symantec, and NetApp have applied their products to these areas. The market is basically saturated, so the market's demand for data backup systems has slowed down. In 2008, the financial crisis severely affected major users of data backup systems such as banks and securities, and a considerable number of securities companies went bankrupt. This reduced the purchase of data backup systems to some extent. In addition, the hardware used in conjunction with it - integrated circuits and computers - is severely affected by the financial crisis and the demand has shrunk dramatically. This has also affected the market demand for data backup systems to a great extent. Therefore, the data backup system in 2009 The market demand has dropped significantly compared with 2008.

With the increasing awareness of data backup systems in other emerging industries such as e-commerce, energy, transportation, manufacturing, and a large number of small and medium-sized enterprises in China, the demand for data backup systems in this segment of the market has become increasingly prominent. As the market is opened, data backup systems will still have a large demand market.

China's Data Backup System Requirements for 2006-2009

Unit: Set

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Research time: 2010-3-27

Section II Research on Supply Situation

As far back as 2002, China's data backup system market was mostly foreign brands, and domestic companies were less powerful. Since 2002, there have been emerging backup companies in China, such as Alpha, Asia, and Kodak. These companies have demonstrated considerable strength and competitiveness after a few years of market training. At present, there are dozens of companies engaged in R\u0026D and production of data backup systems in China. The strength of these companies is uneven, and the data backup system products they run have different grades. The data backup system is a product that relies heavily on talents. At present, China has trained a large number of IT talents and provided a large supply base for the supply of domestic data backup systems.

The supply of data backup systems depends on the demand. In China's special market, the biggest advantage of domestic software lies in the advantages of localization. China has many unique national conditions and market characteristics. For example, telecommunication and financial systems have high requirements for data backup systems, and the market is basically saturated. Most of the market for this industry is occupied by foreign brands. The SMB market's requirements for data backup systems are "ready to use". Simple, practical software is what they really need. In particular, China's SMB market has a variety of industry characteristics that differ from the high-end market in that IT levels are uneven, purchasing power is limited, and individualized differentiation is evident. At the same time, rigid feedback mechanisms and complex pricing strategies of foreign companies have also created a favorable situation for domestic software companies, allowing domestic companies to take the initiative to launch price wars in the market to seize market share. Therefore, the needs of SMB customers determine that this market will no longer be monopolized by foreign manufacturers.

Driven by the increase in demand, in recent years, the supply of domestic data backup systems has also grown rapidly, with an average annual growth rate of 22.73%. In 2008 and 2009, due to high-end market saturation, financial crisis and other factors, the data backup system According to market conditions, enterprises adjust the supply of products in a timely manner, and the growth rate of data backup system supply has dropped significantly, but it still maintains an increase of 600 sets/year or more.

China's data backup system supply from 2006 to 2009

Unit: Set

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Research time: 2010-3-27

Section 3 Survey of Important Users

I. Investigation of important user behavior

The data backup system is used in all walks of life, especially in industries that rely heavily on data and information, such as finance, telecommunications, electricity, energy, and transportation. Enterprises in these industries are generally large-scale and have high requirements for data backup systems. Withstanding strong ability, it is also the major market goal of big brands at home and abroad. In other industries such as e-commerce and manufacturing, there are many small and medium-sized enterprises in these industries. The enterprises are mostly private and have a demand for data backup systems. The total demand is large, but individual units are price-sensitive to the performance of products. High timeliness requirements. Key Customer Industry Survey Feedback Form

Key Customer Purchase Method Purchase Cycle Purchase Channel

Large-scale user bidding, custom purchase direct purchase according to need

SME contract transactions are purchased as required or purchased by agents

Agents accept goods from time to time to join, agency

The key corporate customers generally purchase according to specific project needs and tend to obtain direct information by contacting the company. After the supplier's screening, the direct purchase form is adopted. In addition, the key enterprises have a large amount of consumer spending, large psychological changes, long decision-making cycles, and strong professional knowledge and ability.

In the domestic market, there are many imported brands for data backup systems. Most of these brands are sold through domestic agents. At the same time, some domestic data backup systems are sold through agents. Therefore, the agents also occupy an important position in the customer management of production companies. Such agents are generally large-scale and have complex sales networks. There are more than one agent products, and the data backup system may be only one of its agent products. In addition, agents are generally not limited to single-brand agents, and most of them adopt multi-brand agency strategies.

Trade companies such as manufacturing enterprises and e-commerce, which are mainly private enterprises, have formed a group of companies with large-scale enterprises, and have gradually established their own stable market position with flexible operation methods, competitive products and economic and geographical advantages. . The diversification trend of capital and fierce market competition in the industry have enabled key customers to pay more attention to the comprehensive cost-effectiveness of products in the procurement process of data backup systems. They are sensitive to prices and tend to purchase simple, practical data backup system products to reduce costs.

Second, survey of important user needs

Data Backup System Key Customer Needs Survey Feedback Form

Key Customers Reliability Requirements Performance Requirements Price Requirements Service Requirements

Large users have high sensitivity and low height

SMEs slightly lower practical sensitivity slightly lower

Agents follow customers' requirements and follow customers' requirements. Sensitive requirements Manufacturers support

From the perspective of the needs of large-scale users, in terms of demand, the number of industrial enterprises is slightly smaller. Because of the high level of information, it is the main body of market consumption in previous years. From the current point of view, this part of the market has gradually become saturated, and the space available for market development is already small. In terms of technology, large-scale users have high requirements for the qualifications of data backup system supply companies, product market reputation, and brand awareness. Ultimately, the safety and stability of data backup systems are of great importance. If errors occur, they will be mistaken. Has a major impact on the operation and reputation of the company. Therefore, most companies will not hesitate to purchase a more complete data backup system with strong data backup capability, high automation, good reliability, and high management level.

From the perspective of consumer demand of small and medium-sized enterprises, these users have a demand for data backup systems, and the current usage rate is still low, and the market demand is large. In the next few years, these users still have greater development potential. This part of the consumer users due to their own financial capabilities and their own nature of development, the market has a limited ability to purchase, individual needs and other obvious differences in characteristics.

The demand of the dealer customer group is relatively simple, requiring the production enterprise to have a better market reputation, a better product market reputation, favorable product sales, and better technical support in the sales process and after-sales service. Another high rebate and price difference is the goal pursued by agents. In general, agents are accustomed to brand products with high brand awareness and high market share. Therefore, production enterprises with large production scale, good technology, and high brand awareness are more likely to be favored by agents, and the market is prone to strong alliances. phenomenon.

Third, survey of important user satisfaction

Key Customer Satisfaction Rate Survey Feedback Form

(See photo in document)

The degree of satisfaction of key customers with data backup system products mainly depends on the data backup system's technical specifications, quality performance, use safety, timeliness of delivery, and services.

Large-scale users purchase data backup systems based on their own needs. The degree of satisfaction with products is mainly concentrated on the products themselves and the services of the company. The quality of products, technical indicators, and the safety and stability of installation and use are the key factors for corporate customers. Relatively speaking, large-scale users are relatively less sensitive to prices, while small and medium-sized enterprises are more price-sensitive to data backup systems and therefore less satisfied with prices. Judging from the satisfaction of product technical indicators, due to the relatively high technical content of large-scale user products, the system operation is relatively stable, and the customer's quality satisfaction is also relatively high.

Agents mainly earn profits by providing intermediary services to earn intermediate price differences. Therefore, such customers are more sensitive to the prices of products and have higher satisfaction with companies that can provide greater profit margins. In addition, the satisfaction of agents with relatively strong overall strength is generally higher. Because powerful enterprises are relatively advanced in management and have greater brand influence, it is easier for agents to carry out relevant marketing.

Fourth, important user procurement and channel survey

Key Customer Purchase and Channel Survey Feedback Form

(See photo in document)

The procurement channels of commodities are affected by many factors, mainly including commodity factors, market factors, supplier factors, and the company's own factors. Enterprises need to adopt different strategies for purchasing channels according to specific conditions.

The key enterprise customers of the data backup system are scattered in all walks of life. Users generally take direct contact with the manufacturer for technical consultation, understand the technical requirements of their own companies, compare the quality and price of each product before purchasing. In general, due to the high price of large-scale customer data backup systems and the high degree of personalization of technical requirements, the emphasis is placed on product customization. After determining the purchase specifications and the purchase of the company, the two parties sign an order contract, specifying the product performance, delivery date, unit price, and payment method. The advantages of this direct channel can enhance communication between the two parties.

Agents are more flexible in the procurement of products, and are more stable in demand performance and regular data backup systems often use this channel. The advantage of this kind of procurement channel is that it can regulate procurement activities through good cooperation, and at the same time protect the market supply and benefit the buyers and sellers. For the new products on the market, flexible purchasing strategies are adopted, and the purchases are adjusted according to the sales of the products and the customer's response.

V. Survey of important user brand strategies

Brand strategy is an important weight to enhance the company's core competitiveness, and it is a business strategy for companies to obtain differential profit and value. The key customers of the data backup system products can exert strong deterrence and deterrence on the product manufacturers in the product procurement process through brand building, and pass down their strictness on product quality and service requirements through the brand.

Key customers of data backup systems such as the manufacturing industry are also facing brand building challenges in the face of domestic and foreign industry brands. The main way of brand building is to increase the independent innovation capability of enterprise products and increase the added value of technology and reputation in the market by investing in technology research and development; on the other hand, the company enhances the brand through brand promotion, advertising, and channel operations. Visibility and sales coverage.

With the increasing reliance on data and information in various industries, individuals in the brand operation are also constantly adopting information systems and office software. The data and information generated by these systems and software are important for companies to maintain their competitive advantage. Therefore, while important customers are increasingly paying attention to brand strategies and increasing efforts to promote brands, the demand for data backup systems is also urgent.

Chapter IV Market Status of Data Backup System in Key Areas of China in 2009

Section 1 Overall Market Scale of Data Backup System in China

Related definitions covered in this chapter

Large-scale enterprises: sales revenue ≥300,000 thousand yuan (300 million yuan)

Medium-sized enterprises: 30,000 yuan (30 million yuan) ≤ sales revenue ≤ 300 million yuan (300 million yuan)

Small Business Sales Revenue: Sales Revenue \u0026lt;30000 Thousand Yuan (30 Million RMB)

I. Total size

In 2009, the data backup system industry in China completed a total annual sales income of 1,174,182 thousand yuan, and the total industrial output value reached 1,20,757,300 yuan. Among them, the sales revenue of large-scale enterprises was 976,802 thousand yuan, accounting for 83.19% of the entire industry; the sales revenue of medium-sized enterprises was 15,9924 thousand yuan, accounting for 13.62% of the whole industry; the sales revenue of small-scale enterprises was 374,560,000 yuan, accounting for 3.19% of the entire industry.

Analysis of Main Economic Indicators of Data Backup System Industry in China in 2009

Unit: thousand yuan

(See photo in document)

Source: China Market Research Center

Research time: 2010-3-27

Second, the growth rate

2006-2009 China's data backup system industry sales revenue growth

Unit: thousand yuan

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Research time: 2010-3-27

Third, the quarterly market conditions

Analysis of sales revenue in quarterly data backup system market in 2009

Unit: thousand yuan

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Research time: 2010-3-27

Section II Analysis of Market Structure of Data Backup System

First, the product structure

The domestic data backup system can be divided into foreign products and domestic products, among which, foreign products occupy a large proportion in the market, sales account for about 70%; domestic products occupy a small proportion, sales account for about 30%.

The data backup system involves a wide range of downstream areas. At present, large units in the government agencies, finance, telecommunications, power, petrochemical, medical, and education sectors in the domestic market are the main application areas, occupying about 80% of the demand market, small and medium-sized The demand for the company occupies a smaller proportion. However, with the continuous changes in the domestic market environment, more manufacturers have realized that the markets of high-end industries such as government and finance have become increasingly saturated, and the SME market has become the focus of attention of various manufacturers. In the future, the proportion of SMEs in the data backup demand market will gradually increase.

China's data backup system product structure (by sales volume)

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Second, the brand structure

There are not many companies in China that have independent research and development data backup systems. According to the influence of brands on the market, they can be divided into foreign brands, domestic dominant brands and other brands. Foreign brands mainly include VERITAS, EMC, CA, and IBM. Foreign brands have strong technical research and development capabilities, and their products are relatively mature and powerful. The number of foreign brands accounted for approximately 30.77%.

The dominant domestic brands are mainly composed of companies with strong independent research and development capabilities in the industry. Although these products are still weak in terms of products, brands, channels, etc. compared to foreign brands, they are in market segments, product prices, service capabilities, etc. Occupy a certain advantage, the main companies are Shanghai Ai-count Software Co., Ltd., Beijing Asian Intelligence Technology Co., Ltd., China Science and Technology (Beijing) Co., Ltd. and other companies. The number of dominant brands accounts for approximately 23.08%.

Other brands are mainly composed of domestic enterprises with a relatively small share in the domestic market. Such enterprises mainly target domestic small and medium-sized enterprises, and their independent research and development capabilities are relatively weak. They also have channel construction and brand influence. There is a big gap. The number of other brands accounts for about 46.15%.

Domestic data backup system brand market structure

\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; (see photo for documentation)

Source: China Market Research Center

Third, the regional structure

The number of companies with independent research and development data backup systems in China is small. The current enterprises are mainly concentrated in first-tier cities such as Beijing and Shanghai, and the regional concentration is relatively high. Among them, Beijing is the country with the most intensive data backup systems in China. It has gathered nearly half of the data backup system companies in China; in addition, a few companies are located in Shanghai, Guangdong, Shandong, and Sichuan.

Distribution of major enterprises in China's data backup system

(See photo in document)

Source: China Market Research Center

Fourth, the channel structure

At present, the channel market for domestic data backup systems is mainly based on the distribution agency model, and the construction of the channel system is relatively complex. Data backup system The company establishes a channel system by establishing regional general agents, technical service centers, and industry partners in key areas nationwide.

Due to the extensive application areas of data backup systems, most companies adhere to the market segmentation route in the construction of channels, and formulate different channel strategies according to the industry, scale, and customer's different needs. In the construction of the channel system, the regional general agent acts as a channel distributor for the company to directly distribute goods. Generally, it is required that the regional general agent must have a certain sales ability, and must have a certain amount of sales every month. After channel distributors become regional distributors of the company, they can develop local industry distributors and general agents.

Section III Market Performance of Data Backup System

First, the life cycle

Second, production technology changes

Third, comparative analysis of differentiation/homogenization

Section 4 Upstream Market Analysis

The upstream market of data backup system is mainly for software talents. Overall, China's software talent market is in a state of supply shortage.

In terms of software talent demand, it is predicted that the current demand for software talents in China will be around 1 million people, and this demand is still growing at a rate of about 20% per year; in terms of supply of software talents, with China’s higher education institutions The computer-related majors of schools have expanded enrollment, delivered more graduate talents for the software talent market, and the rapid development of vocational and technical schools and training school education in parallel with university education. The supply of software talents in China has now grown substantially. The situation of total supply shortage has been eased, but it has continued to show a shortage compared with the rapidly growing demand for software talents.

In addition, the problem of unreasonable software talent structure is further highlighted and has become the prominent feature of China's software talent system. At present, the middle and senior software talents are still the most indispensable software talents in China's software companies. Three types of talents are needed for the healthy and rapid development of the software industry: high-level talents who understand technology and management, system analysis and design personnel (software engineers), and skilled programmers (software blue-collar workers). The structure is not pyramidal. In contrast, the software people in our country are olive-shaped and lack senior managers and basic programmers. At present, this software talent structure has formed certain restrictions on the development of the data backup system industry in China.

Chapter V Market Competition of China's Data Backup System in 2009

Section I Theoretical Basis for Data Backup System Product Competitiveness Research

Section II Research on Domestic Enterprises and Brands of Data Backup System Products

Section III Research on Product Competition Pattern of Data Backup System

Section IV Research on Data Backup System Product Competition Group

Section V Research on Market Share of Data Backup System Products

Section 6 Evaluation of Market Competitiveness of Benchmarking Enterprises

I. Analysis of Product Competitiveness

Second, analysis of price competitiveness

Third, analysis of channel competitiveness

Fourth, analysis of sales competitiveness

V. Analysis of Service Competitiveness

VI. Analysis of Brand Competitiveness

Chapter VI Price Research of Data Backup System in the Domestic Market in 2009

Section 1 Price Characteristics Analysis

Section 2 Price Analysis of Main Products

Section 3 Research on the Relationship between Price and Cost

Section IV Research on Price Strategy of Competitors

Chapter VII Analysis of the Domestic Market Channel of Data Backup System in 2009

Section 1 Market Channel Analysis

Section II Comparison of Market Channel Elements

Section III Research on Competing Market Channel Strategies

Section 4 Major Distributors in Major Markets

Chapter VIII. Factors Affecting the Market Development of China's Data Backup System in 2010-2012

Section 1 Benefits

Section II Unfavorable factors

Section 3 Policy Factors

Chapter 9 Domestic Import and Export Status of Data Backup System in 2009

According to customs export statistics, the data backup system belongs to the category of "computer application software". The customs code is HS98030030, but China Customs only has export data, but there is no import data of computer application software. Through consultation with some domestic key data backup systems companies, it was found that the domestic data backup system software was dominated by the domestic market and exports were few.

Section I Exports and Growth in China

从海关数据可以看出,2007年计算机用软件共出口42万套,2008年达到81万套,增长93%,而2009年1~8月就出口124万套,可以预测2009年的出口量要远远高于前几年。2007年计算机应用软件的出口金额为11亿美元,2008年虽然出口量增长,但是出口的金额下降,仅8亿美元,比2007年同期下降了23%。2009年的出口金额创新高,截至目前为止,已经达到了31亿美元。

分析认为,软件出口和信息服务外包的稳定增长主要得益于中国坚实的软件和信息服务产业基础,中国日益成熟的科研和教育系统以及国家对软件出口和信息服务外包的各项政策支持。以下是计算机应用软件2007年到2009年1~8月具体月份的出口量值:

2007年到2009年计算机应用软件量值表

(图片见文档)

资料来源:中国海关

2007年1月到2007年12月计算机应用软件量值表

(图片见文档)

数据来源:中国海关

2008年1月到2008年12月计算机应用软件量值表

(图片见文档)

数据来源:中国海关

2009年1月到2009年8月计算机应用软件量值表

(图片见文档)

数据来源:中国海关

第二节 主要海外市场分布情况

2008年我国计算机应用软件出口主要国家数量及金额分布

数据来源:中国海关

(图片见文档)

数据来源:中国海关

由以上海关数据分析,按出口数量及金额综合排名,2008年我国计算机应用软件主要出口国家和地区为日本、香港、美国等。其中日本是我国最大的出口数量和出口金额地区,出口金额7.4亿美元,约占我国该类产品出口总额的66%左右。

第三节 经营海外市场的主要品牌

2009年12月23日,首家进入中国电子北海产业园的公司--北海创新科存储技术有限公司的首批出口产品--50台磁盘陈列存储器产品顺利下线。经过严格的测试,创新科的产品完全符合由台湾方面公布的厂商资格、设备采购规格与商品检验等规范,打败了众多国际和台湾品牌,正式与台湾相关方面签署了512万美元的采购合同,成为台湾地区政府、公营事业及学校的磁盘陈列系统供应商。

这是创新科进军国际市场的一项重要成果,也是中国大陆第一家向台湾省政府机构提供IT设备的IT公司,体现了北海创新科存储项目专业研发和生产制造能力的,意味着基于全面的自主研发的基础上,可以为国内以及海外客户提供性价比更高的产品。

第四节 进口分析

在海关统计中,计算机应用软件未做进口统计。进口软件是按介质来进行海关统计,海关编码是8423,包括:录制声音或其他信息用的圆盘、磁带、固态非易失性数据存储器件、"智能卡"及其他媒体,不论是否已录制,包括供复制圆盘用的母片及母带等。(注:该类别包含内容多而繁杂,与报告要求的数据备份系统差距较大,故不再列出)

第十章 国内数据备份系统主要生产企业盈利能力比较分析

第一节 2006-2009年数据备份系统行业利润总额分析

一、2006-2009年数据备份系统产业利润总额分析

2006-2009年数据备份系统产业利润总额

单位:千元

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数据来源:中国市场调查研究中心

调研时间:2010-3-27

二、不同规模企业利润总额分析

2006-2009年数据备份系统产业不同规模企业利润总额分析

单位:千元

(图片见文档)

数据来源:中国市场调查研究中心

调研时间:2010-3-27

三、不同所有制企业利润总额比较分析

2006-2009年数据备份系统产业不同所有制企业利润总额比较

单位:千元

(图片见文档)

数据来源:中国市场调查研究中心

调研时间:2010-3-27

第二节 2006-2009年数据备份系统产业销售毛利率分析

2006-2009年数据备份系统产业销售毛利率

单位:%

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数据来源:中国市场调查研究中心

调研时间:2010-3-27

第三节 2006-2009年数据备份系统产业销售利润率分析

2006-2009年数据备份系统产业销售利润率

单位:%

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数据来源:中国市场调查研究中心

调研时间:2010-3-27

第四节 2006-2009年数据备份系统产业总资产利润率分析

2006-2009年数据备份系统产业总资产利润率

单位:%

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数据来源:中国市场调查研究中心

调研时间:2010-3-27

第五节 2006-2009年数据备份系统产业净资产利润率分析

2006-2009年数据备份系统产业净资产利润率

单位:%

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数据来源:中国市场调查研究中心

调研时间:2010-3-27

第六节 2006-2009年数据备份系统产业产值利税率分析

2006-2009年数据备份系统产业产值利税率

单位:%

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数据来源:中国市场调查研究中心

调研时间:2010-3-27

第十一章 中国主要数据备份系统重点生产企业

第一节 同方股份有限公司

第二节 东软集团股份有限公司

第三节 中国软件与技术服务股份有限公司

第四节 紫光软件系统有限公司

第五节 上海爱数软件有限公司

第六节 北京亚细亚智业科技有限公司

第七节 深圳市思创科达技术有限公司

第八节 久盈世纪(北京)科技有限公司

第九节 北京和力记易科技有限公司

第十节 中科同向科技(北京)有限责任公司

第十节 重点企业排名

第十二章 2010-2013年中国数据备份系统市场发展趋势预测

第一节 产品发展趋势预测

第二节 价格变化趋势预测

第三节 渠道发展趋势预测

第四节 用户需求趋势预测

第五节 服务发展趋势预测

第十三章 2010-2012年数据备份系统市场发展前景预测

第一节 国际市场发展前景预测

第二节 国内市场资源配置的前景预测

第三节 市场中长期预测

一、2010-2012年经济增长与需求预测

二、2010-2012年供给预测

三、2010-2012年市场规模预测

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我国数据备份系统2006~2009年供应量

单位:套

数据来源:中国市场调查研究中心

调研时间:2010-3-27

第三节 重要用户调查研究

一、重要用户行为调查研究

数据备份系统用于各行各业,尤其是对数据信息倚赖较重的行业,如金融、电信、电力、能源、交通等行业,这些行业中企业规模普遍较大,对数据备份系统要求高,价格承受能力强,也是国内外大品牌的主要市场目标。其它行业如电子商务、制造业等,这些行业中存在为数众多的中小型企业,企业多为私营性质,对数据备份系统有需求,需求总量大,但单位个体对产品的表现为价格敏感,时效要求高。\f重点客户行业调查反馈表

重点客户购买方式购买周期购买渠道

大型用户招标、定制根据需要采购直接购买

中小型企业合同交易根据需要采购直接购买或经代理商购买

代理商长期接货不定期加盟、代理

重点企业客户一般根据特定的项目需求进行采购,倾向于通过联系企业,获取直接信息,进行供应商的筛选后,直接购买形式。此外重点企业客户消费金额大、心理变化大、做决定的周期比较长,且专业知识能力较强。

国内市场上,数据备份系统进口品牌较多,这些品牌大多通过代理商在国内销售,同时,国内生产的数据备份系统也有部分通过代理商销售。因此代理商在生产企业的客户管理中也占据着重要的地位。这类代理商一般规模较大,且拥有复杂的销售网络,代理的产品不止一个,数据备份系统可能只是其代理产品中的一个。此外代理商一般不会仅局限在单一品牌的代理上,大部分采取代理多种品牌的策略。

以民营企业为主的制造业和电子商务等贸易公司,以灵活的经营方式,各具特色的拳头产品和经济地理优势,形成了一批颇具规模的企业,并逐步确定了自己稳固的市场地位。资本的多元化趋势和行业激烈的市场竞争使重点客户对数据备份系统产品采购过程中更加注重产品的综合性价比,对价格敏感,倾向于采购简单、实用的数据备份系统产品来降低成本。

二、重要用户需求调查研究

数据备份系统重点客户需求调查反馈表

重点客户可靠性要求性能要求价格需求服务需求

大型用户高高敏感度低高

中小型企业稍低实用敏感稍低

代理商跟随客户要求跟随客户要求敏感要求厂家支持

从大型用户的需求来看,在需求量上,行业企业数量稍小,因信息化程度高,是前几年市场消费的主体。从目前来看,这部分市场已经逐渐趋于饱和,市场可开发空间已经较小。在技术上,大型用户对数据备份系统供应企业的资质、产品市场美誉度、品牌知名度等都有较高的要求,归根结底,因数据备份系统的安全性、稳定性关系重大,若发生失误,将对企业运行和信誉产生重大影响。因此,多数企业会不惜重金购买一个数据备份能力强、自动化程度高、可靠性好、管理水平高的较完整的数据备份系统。

从中小型企业消费客户需求看,这些用户对数据备份系统有需求,且目前使用率仍然偏低,市场需求量大,在今后几年,仍具有较大的开发潜力。这部分消费用户因自身资金能力以及本身的发展性质,市场存在购买能力有限、个性化差异需求明显等多种特征。

代理商客户群的需求相对简单,需要生产企业能够有较好的市场知名度,产品市场美誉度较好,有利产品销售,在销售过程中和售后可以提供较好的技术支持。另外较高返点和价格差是代理商追求的目标。一般来说,代理商习惯代理品牌知名度大,市场占有率高的品牌产品,因此,生产规模大、技术好、品牌知名度高的生产企业更容易得到代理商的青睐,市场容易出现强强联合的现象。

三、重要用户满意度调查研究

重点客户满意率调查反馈表

重点客户产品技术指标价格供货能力服务

大型用户80 … %

中小型企业70p …%

代理商82…… %

重点客户对数据备份系统产品的满意度情况主要取决于数据备份系统的技术指标、质量性能、使用安全性、供货的及时性、服务等诸多方面。

大型用户根据自身需求情况进行数据备份系统的采购,对产品的满意度主要集中在产品本身及企业的服务方面。产品的质量、技术指标、安装使用的安全稳定性等是企业客户重点关注的因素。相对而言,大型用户对价格的敏感度会相对较低,而中小型企业对数据备份系统的价格敏感度高因此对价格的满意度也相对低。从产品技术指标满意度看,因大型用户产品技术含量相对高,系统运行相对稳定,客户的质量满意度也相对高。

代理商主要是通过提供代理服务赚取中间价格差来获得收益,因此这类客户对产品的价格会比较敏感,对能提供较大利润空间的企业满意度较高。此外代理商对综合实力较强的企业的满意度普遍较高,由于实力强的企业在管理上比较先进,品牌影响力较大,代理商进行相关的市场推广会比较容易。

四、重要用户采购与渠道调查研究

重点客户采购与渠道调查反馈表

重点客户认知方式接洽方式购买

垄断行业企业推销、展会、口碑面谈招标、定制

中小型企业企业推销、网络、口碑、展会面谈、电话直接购买、代理购买

代理商口碑、广告电话、面谈直接购买

商品的采购渠道受多种因素影响,主要有商品因素、市场因素、供货方因素和企业自身因素等,企业要根据具体情况采取不同的进货渠道策略。

数据备份系统的重点企业客户分散在各行各业。用户一般会采取直接联系生产厂家进行技术咨询,了解自身企业技术需求后,对比各家产品质量和价位后再进行采购。一般来说,由于大型客户需要的数据备份系统价格高,技术要求个性化程度高,偏重于产品定制方式。确定购买规格和购买企业后,双方签订订单合同,明确规定产品性能、交期、单价、付款方式等,这种直接渠道的优点可以增强双方沟通。

代理商对产品的采购比较灵活,对于需求性能比较稳定、常规的数据备份系统常采用这种渠道。这种采购渠道的优点是可以通过良好的合作关系来规范采购活动,同时保障市场供应,使买卖双方收益。对于市场上的新产品则采取灵活的采购策略,根据产品的销售情况及客户的反映进行采购的调整。

五、重要用户品牌战略调查研究

品牌战略是提升公司的核心竞争力的重要砝码,是企业获取差别利润与价值的经营战略。数据备份系统产品的重点客户通过品牌建设能够在产品采购过程中对产品生产企业起到较强的威慑力和震慑力,通过品牌向下传导其对产品质量和服务要求的严格性。

数据备份系统的重点客户如制造行业在面对国内外行业品牌的挑战,也开始重视品牌建设。其品牌建设的主要方式是一方面通过投入技术研发力度,加大企业产品的自主创新能力,提高技术附加值和市场美誉度;另一方面,企业通过品牌宣传、广告以及渠道运作等增强品牌的知名度和销售覆盖率。

随着各个行业运行对数据信息倚赖的加重,行业个体在品牌运作中,也不断通信息系统和办公软件的采用,这些系统和软件产生的数据信息对于企业保持竞争优势有着重要意义。因此,重要客户在日渐重视品牌策略,加大力度推广品牌的同时,对数据备份系统的需求也趋于迫切。

第四章 2009年中国重点地区数据备份系统市场状况

第一节 我国数据备份系统整体市场规模

本章涉及的相关定义

大型企业:销售收入≥300000千元(3亿元)

中型企业:30000千元(3千万元)≤销售收入≤300000千元(3亿元)

小型企业销售收入: 销售收入<30000千元(3千万元)

一、总量规模

2009年我国数据备份系统行业共完成全年销售收入1174182千元,工业总产值达1207573千元。其中,大型企业销售收入为976802千元,占全行业的83.19%;中型企业销售收入为159924千元,占全行业的13.62%;小型企业销售收入为37456千元,占全行业的3.19%。

2009年我国数据备份系统产业主要经济指标分析

单位:千元

经济指标全行业大型企业中型企业小型企业

销售收入117418297680215992437456

销售成本7060235856469750222875

资产总计101759184755114287027170

工业总产值1207573100506316845634054

负债合计5294414385897322217630

利润总额218722183018301455559

数据来源:中国市场调查研究中心

调研时间:2010-3-27

二、增长速度

2006-2009年中国数据备份系统行业销售收入增长情况

单位:千元

数据来源:中国市场调查研究中心

调研时间:2010-3-27

三、各季度市场情况

2009年数据备份系统市场各季度销售收入分析

单位:千元

数据来源:中国市场调查研究中心

调研时间:2010-3-27

第二节 数据备份系统市场结构剖析

一、产品结构

国内数据备份系统可以分为国外产品与国内产品,其中,国外产品在市场上占据的比例较大,销量占比约为70%;国内产品占据的比例较小,销量占比约为30%。

数据备份系统涉及的下游领域较广,目前国内市场上政府机构、金融、电信、电力、石化、医疗、教育等行业的大型单位是主要的应用领域,占据需求市场约80%的比例,中小型企业的需求占据的比例较小。不过,随着国内市场环境的不断变化,目前更多的厂商已经意识到,政府、金融等高端行业的市场已经日趋饱和,中小企业市场已经成为各个厂商关注的焦点。未来中小企业在数据备份需求市场上占据的比例将逐渐增大。

我国数据备份系统产品结构(按销量)

数据来源:中国市场调查研究中心

二、品牌结构

我国具备自主研发数据备份系统的企业不多,根据各品牌在市场上的影响力可以分为国外品牌、国内优势品牌及其他品牌。国外品牌主要有VERITAS、EMC、CA、IBM等,国外品牌的技术研发能力较强,产品应用比较成熟,产品功能强大。国外品牌数量占比约为30.77%。

国内优势品牌主要由行业内自主研发能力比较强的企业构成,这类企业尽管与国外品牌相比在产品、品牌、渠道等方面还处于弱势,但在细分市场、产品价格、服务能力等方面占据了一定的优势,主要的企业有上海爱数软件有限公司、北京亚细亚智业科技有限公司、中科同向科技(北京)有限责任公司等。优势品牌的企业数量占比约为23.08%。

其他品牌则主要由在国内市场上占有率较小的国内企业构成,这类企业主要以国内的中小型企业为目标市场,企业的自主研发能力较弱,在渠道建设、品牌影响力等方面还存在较大差距。其他品牌的企业数量占比约为46.15%。

国内数据备份系统品牌市场结构

数据来源:中国市场调查研究中心

三、区域结构

我国具备自主研发数据备份系统的企业数量不多,目前的企业主要集中分布在北京、上海等一线城市,区域集中度较高。其中,北京是我国数据备份系统企业最为密集的省市,聚集着国内近一半的数据备份系统企业;此外还有少数几家企业分布在上海、广东、山东、四川等地。

我国数据备份系统主要企业区域分布情况

所在区域所在省份企业名称

华北地区北京北京亚细亚智业科技有限公司

北京北信源软件股份有限公司

中科同向科技(北京)有限责任公司

久盈世纪(北京)科技有限公司

北京和力记易科技有限公司

北京恒久信信息技术有限责任公司

紫光软件系统有限公司

中国软件与技术服务股份有限公司

华东地区上海上海爱数软件有限公司

山东山东地纬计算机软件有限公司

华南地区广东广州威腾网络科技公司

深圳思创科达科技有限公司

西南地区四川成都永思科技开发有限公司

华为赛门铁克科技有限公司

东北地区辽宁东软集团股份有限公司

数据来源:中国市场调查研究中心

四、渠道结构

目前国内数据备份系统的渠道市场主要以经销代理模式为主,渠道体系的构建比较复杂。数据备份系统企业主要通过在全国范围内的重点区域建立区域总代理商及技术服务中心、行业合作伙伴等来构建渠道体系。

由于数据备份系统的应用领域比较广泛,大部分企业在渠道的构建中坚持细分市场的路线,按照行业、规模以及客户不同的需求来制定不同渠道策略。在渠道体系的构建中,区域总代理商作为企业直接分货的渠道商,一般要求区域总代理必须具备一定销售能力,每年每月必须有一定的销售额。渠道商成为企业的区域总代理之后,可以发展当地的行业总代理和一般代理商。

第三节 数据备份系统市场表现

一、生命周期

二、生产技术变革

三、差异化/同质化比较分析

第四节 上游市场分析

数据备份系统的上游市场主要为软件人才,总体上看,我国软件人才市场呈供不应求的状态.

In terms of software talent demand, it is predicted that the current demand for software talent in China will be around 1 million people, and this demand is still growing at a rate of about 20% per year; in terms of supply of software talents, with China’s higher education institutions The computer-related majors of schools have expanded enrollment, delivered more graduate talents for the software talent market, and the rapid development of vocational and technical schools and training school education in parallel with university education. The supply of software talents in China has now experienced a substantial increase. The situation of total supply shortage has been eased, but it has continued to show a shortage compared with the rapidly growing demand for software talents. [Page]

In addition, the problem of unreasonable software talent structure is further highlighted and has become the prominent feature of China's software talent system. At present, the middle and senior software talents are still the most indispensable software talents in China's software companies. Three types of talents are needed for the healthy and rapid development of the software industry: high-level talent who understands technology and management, system analysis and design personnel (software engineers), skilled programmers (software blue-collar workers) The structure is not pyramidal. In contrast, the software people in our country are in olive form and lack senior managers and basic programmers. At present, this software talent structure has formed certain restrictions on the development of the data backup system industry in China.

Chapter V Market Competition of China's Data Backup System in 2009

Section I Theoretical Basis for Data Backup System Product Competitiveness Research

Section II Research on Domestic Enterprises and Brands of Data Backup System Products

Section III Research on Product Competition Pattern of Data Backup System

Section IV Research on Data Backup System Product Competition Group

Section V Research on Market Share of Data Backup System Products

Section 6 Evaluation of Market Competitiveness of Benchmarking Enterprises

I. Analysis of Product Competitiveness

Second, analysis of price competitiveness

Third, analysis of channel competitiveness

Fourth, analysis of sales competitiveness

V. Analysis of Service Competitiveness

VI. Analysis of Brand Competitiveness

Chapter VI Price Research of Data Backup System in the Domestic Market in 2009

Section 1 Price Characteristics Analysis

Section 2 Price Analysis of Main Products

Section III Research on the Relationship between Price and Cost

Section IV Research on Price Strategies of Competitors

Chapter VII Analysis of the Domestic Market Channel of Data Backup System in 2009

Section 1 Market Channel Analysis

Section II Comparison of Market Channel Elements

Section III Research on Competing Market Channel Strategies

Section 4 Major Distributors in Major Markets

Chapter VIII. Factors Affecting the Market Development of China's Data Backup System in 2010-2012

Section 1 Benefits

Section II Unfavorable factors

Section 3 Policy Factors

Chapter 9 Domestic Import and Export Status of Data Backup System in 2009

According to customs export statistics, the data backup system belongs to the category of "computer application software". The customs code is HS98030030, but China Customs only has export data, but there is no import data of computer application software. Through consultations with some key domestic data backup systems companies, it has been found that domestic data backup system software is dominated by the domestic market and exports are few.

Section I Exports and Growth in China

From the customs data, it can be seen that in 2007, a total of 420,000 sets of computer software were exported, reaching 810,000 sets in 2008, an increase of 93%, and exported 1.24 million sets from January to August 2009, and it is possible to predict the volume of exports in 2009. Far more than previous years. In 2007, the export value of computer application software was 1.1 billion US dollars. Although the export volume increased in 2008, the amount of exports decreased, only 800 million US dollars, a decrease of 23% compared with the same period in 2007. The export value in 2009 was a record high, and so far it has reached 3.1 billion U.S. dollars.

According to the analysis, the stable growth of software export and information service outsourcing is mainly due to the solid foundation of China's software and information services industry, China's increasingly mature research and education system, and national policy support for software export and information service outsourcing. The following is the export volume of computer application software from January to August of the year from January to August of 2009:

2007 to 2009 Computer Application Software Scale

Export 200720082009 1-8 months

Export volume (sets) 4234708175631241033

Export amount (US dollars) 11289561638691356583127471454

Export volume over the same period /93.06%/

Export value over the same period /-23.01%/

Source: China Customs

January 2007 to December 2007 Computer Application Software Inventory

Monthly cumulative export from January to December is ±% of the same period in 2006

Quantity (sets) Amount (US$) Quantity Amount

1 exit 2384953809584609.250.3

2 exit 423836540053-71.131.1

3 exit 756756103872-73.923.7

4 Exit 1082266153439-69.78.7

5 exit 975860059269-76.979

6 exit 218232566897407595.2-25

7 exit 768577778294-42.9109.7

8 exit 429395225582926216.1

9 Exit 59387306534528.425.7

10 exit 205048113719163616.275.5

11 exports 376080061141-78.522.7

12 exit 277724146899929257330.3

Source: China Customs

January 2008 to December 2008 Computer Application Software Ratings

Monthly cumulative export from January to December is ±% of the same period in 2007

Quantity (sets) Amount (US$) Quantity Amount

1 exit 14719151567102517.2-4.2

2 exit 54572490344821187.734.2

3 exports 410080293598-45.843.1

4 exit 2587571783533139.18.5

5 Exit 172797495757177.124.8

6 exports 9553107182436-95.6103.4

7 Exit 916691240992921092.859.6

8 exit 3541794344585-17.580.5

9 exit1376096944464131.732.7

10 exit 6226102558439-97-9.8

11 exit 1111798838434195.723.5

12 exports 6711173352227-97.620.7

Source: China Customs

January 2009 to August 2009 Computer Application Software Scale

Monthly cumulative export from January to December is ±% of the same period in 2008

Quantity (sets) Amount (US$) Quantity Amount

1 exit 301476908955-9849.1

2 exit 2024665422885-62.933.4

3 exit 61178714168449.211

4 exit 1224894802483-52.732.1

5 exit 519776740697-69.92.4

6 exit 5543128116901-4219.5

7 Exit 1912384832820-79.1-31.6

8 exit 992976386112-72-19

Source: China Customs

Section 2 Distribution of Major Overseas Markets

Distribution and Quantity of Major Countries in China's Computer Application Software Exports in 2008

Source: China Customs

China's computer application software exports in major countries in 2008

Cumulative cumulative national export from January to December is ±% of the same period in 2007

Quantity (sets) Amount (US$) Quantity Amount

Japanese exports 1080874460338413.626.6

Hong Kong exports 297469159430456-59.929.3

U.S. exports 74912159905-67.938.6

Source: China Customs

From the above analysis of customs data, according to the total number of exports and the amount of the total ranking, in 2008 China's major computer application software export countries and regions for Japan, Hong Kong, the United States. Among them, Japan is China's largest export volume and export amount region, with an export value of 740 million U.S. dollars, accounting for about 66% of China's total export volume of such products.

Section 3 Major brands operating overseas markets

On December 23, 2009, the first company to enter the China Electronics North Sea Industrial Park, Beihai Innovation Branch Storage Technology Co., Ltd., had the first batch of 50 disk storage products. After rigorous testing, the innovation department's products are in full compliance with the manufacturer's qualifications, equipment procurement specifications, and commodity inspection specifications announced by the Taiwanese side, defeating many international and Taiwanese brands, and officially signing a US$5.12 million procurement contract with related parties in Taiwan. Become a supplier of disk display systems to Taiwan's regional government, public utilities and schools.

This is an important result of the Innovation Division's march into the international market. It is also the first IT company in mainland China to provide IT equipment to Taiwan's provincial government agencies. This reflects the professional R\u0026D and manufacturing capabilities of the Beihai Innovation Division's storage project, which means that it is based on comprehensive Based on independent research and development, we can provide domestic and overseas customers with more cost-effective products.

Section IV Import Analysis

In customs statistics, computer application software did not make import statistics. The import software is based on the media for customs statistics, and the customs code is 8423, which includes: discs, tapes, solid-state non-volatile data storage devices for recording sound or other information, "smart cards" and other media, whether recorded or not, Includes master and master tapes for copying discs. (Note: This category contains a lot of content and is complex. It has a big gap with the data backup system required by the report and is no longer listed.)

Chapter 10 Comparative Analysis of Profitability of Major Manufacturers in Domestic Data Backup Systems

Section 1 Analysis of Total Profit of Data Backup System Industry in 2006-2009

I. Analysis of Total Industrial Profit of Data Backup System in 2006-2009

Total Industrial Profit of Data Backup System in 2006-2009

Unit: thousand yuan

Source: China Market Research Center

Research time: 2010-3-27

II. Analysis of Total Profits of Enterprises of Different Scales

Analysis of Total Profit of Enterprises of Different Scales in Data Backup System Industry from 2006 to 2009

Unit: thousand yuan

Years Large-scale enterprises in the industry Small-sized enterprises in small enterprises

year 2006

In 2007

Year 2008

Year 2009

Source: China Market Research Center

Research time: 2010-3-27

III. Comparative analysis of total profit of different ownership enterprises

Comparison of Total Profit of Different Ownership Enterprises in Data Backup System Industry from 2006 to 2009

Unit: thousand yuan

Year 2006 2007 2008 2008

Industry

State-owned

collective

Shares

private

foreign investment

other

Source: China Market Research Center

Research time: 2010-3-27

Section 2 Gross Margin Analysis of Industry Sales of Data Backup System, 2006-2009

2006-2009 Data Backup System Industry Sales Gross Profit Rate

unit:%

Source: China Market Research Center

Research time: 2010-3-27

Section III Analysis of Profit Margin of Industry Data Backup System in 2006-2009

2006-2009 Data Backup System Industry Sales Profit Rate

unit:%

Source: China Market Research Center

Research time: 2010-3-27

Section IV Analysis of the Gross Asset Margin of Data Backup System in 2006-2009

2006-2009 Data Backup System Industry Total Asset Margin Rate

unit:%

Source: China Market Research Center

Research time: 2010-3-27

Section V Analysis of Industrial Net Asset Margin of Data Backup System in 2006-2009

2006-2009 Data Backup System Industry Net Asset Margin

unit:%

Source: China Market Research Center

Research time: 2010-3-27

Section VI Profit and Tax Analysis of Industrial Output Value of Data Backup System from 2006 to 2009

2006-2009 Data Backup System Industrial Output Value Tax Rate

unit:%

Source: China Market Research Center

Research time: 2010-3-27

Chapter XI Key Production Enterprises of Major Data Backup Systems in China

Section I Tongfang Co., Ltd.

Section II Neusoft Group Co., Ltd.

Section 3 China Software and Technology Service Co., Ltd.

Section IV Purple Software Systems Co., Ltd.

Section 5 Shanghai Aijian Software Co., Ltd.

Section VI Beijing Asia Intelligence Technology Co., Ltd.

Section 7 Shenzhen Sichuang Keda Technology Co., Ltd.

Section 8 Jiuying Century (Beijing) Technology Co., Ltd.

Section IX Beijing Hekeiyi Technology Co., Ltd.

Section 10 Zhongke Tongxiang Technology (Beijing) Co., Ltd.

Section 10 Ranking of Key Companies

Chapter Twelve: Development Trends of China's Data Backup System Market during 2010-2013

Section I Product Development Trend Forecast

Section 2 Forecast of Price Trends

Section 3 Forecast of Channel Development Trends

Section IV Forecast of User Demand Trends

Section V Prediction of Service Development Trends

Chapter 13 Forecast of Data Backup System Market Prospects for 2010-2012

Section I Prospects for the Development of the International Market

Section 2 Prospects for Resource Allocation in the Domestic Market

Section III Market Long-term Forecast

I. Economic growth and demand forecast for 2010-2012

Second, the supply forecast for 2010-2012

Third, the market size forecast for 2010-2012

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